Course Overview
Schedule of Classes
Course Curriculum
1 Subject
Digital Marketing for Educators
8 Exercises • 93 Learning Materials
Introduction
Refer and Earn
Query Resolution Form
Schedule of the Training Program
Pre-classroom Quiz
Pre Classroom Video: SEO
External Link
Google Sites
Pre-Classroom Resources - Google Sites
PDF
Reference Resources
Complete Guide
PDF
Add Domain to Google site
Step by step video of Google Sites- Part 1
Video
00:12:09
Step by step video of Google Sites- Part 2
Video
00:29:30
Step by step video of Google Sites- Part 3
Video
00:08:36
Step by step video of Google Sites- Part 4
Video
00:22:54
Step by step video of Google Sites- Part 5
Video
00:24:42
Video Lessons on Website Development
Session 1 - Introduction to Website
Video
00:09:13
Session 2 - Demonstration of Zoho and Google Site
Video
00:05:41
Session 3 - Website vs Landing Page
Video
00:06:00
Google My Business
Steps to create Google my Business page
PDF
Keyword Planner Sign Up New
Google my business in detail
Session 1 - Introduction to Market Research and Competition Analysis
Video
00:06:24
Session 2 - Create a Google Business Page
Video
00:24:32
Session 3 - Activities in Google Business Page
Video
00:23:46
Session 4 - Insights
Video
00:05:03
Session 5 - FAQs
Video
00:11:45
Zoho Site
Sign up Steps: Zoho sites
PDF
Step by Step Videos on Zoho Sites- Part 1
External Link
Step by Step Videos on Zoho Sites- Part 2
External Link
Step by Step Videos on Zoho Sites- Part 3
External Link
Step by Step Videos on Zoho Sites- Part 4
External Link
Step by Step Videos on Zoho Sites- Part 5
External Link
Additional Resources (Step by Step guide)
External Link
Stock images
Search Engine Optimization
Important Sign up steps
Keyword planner sign up-updated
PDF
Moz sign up
PDF
Uber suggest Extension
PDF
Useful links for the class
Presentation: SEO
PDF
Video Lessons on Search Engine Optimization
Session 1 - SEO Introduction
Video
00:13:46
Session 2 - SEO Title and Description 1
Video
00:15:32
Session 3 - SEO Title and Description 2
Video
00:24:32
Session 4 - SEO Title and Description 3
Video
00:13:46
Session 5 - Time Spent, Bounce Rate and Site Speed
Video
00:17:14
Session 6 - Identify and avoid Duplicate Content
Video
00:00:00
Session 7 - Blogging for SEO
Video
00:12:43
Session 8 - Off Page Techniques and Link Building 1
Video
00:14:59
Session 9 - Forum, Social Media and PR
Video
00:14:17
Research and Competitor analysis
Important Links
Sign up Steps: Research and Competitor analysis
PDF
Notes: Research and Competitor Analysis
PDF
Session 1 - Introduction to Market Research and Competition Analysis
Video
00:06:24
Session 2 - Semrush to Analysis Competitor Website
Video
00:14:57
Session 3 - Facebook Ads Library
Video
00:06:55
Session 4 - VidTao, Moat, Google Image Search
Video
00:06:32
Session 5 - Social Blade
Video
00:04:34
Session 6 - Also Asked
Video
00:03:56
Design
Design a communication for IMS CAT following AIDA model
External Link
Presentation : Design
PDF
Notes on Design
PDF
Classroom file: Design
Steps to create Facebook Business Manager account.
PDF
How to create a Facebook Business Page
PDF
Notes
Steps to create Facebook Business manager account
PDF
Steps to Upload Customer list
PDF
Steps to create a Facebook Traffic Campaign
PDF
Steps to create Engagement Campaign
PDF
Steps to Create a Facebook Lead generation Ad
PDF
Coding classes
Image
Yoga classes
Image
Time 3
Image
Time 2
Image
Time 1
Image
Notes Facebook
PDF
Reference Social Media Accounts
Sample data for Facebook
Audio
Presentation : Facebook
PDF
Steps to install Facebook Pixel in your Website
Google Ads
Tracking links are essential for measuring the performance of marketing activity.
PDF
Steps to create a Search campaign.
PDF
Steps to create a Display campaign.
PDF
Images to be used in Display campaign.
Image
Images to be used in Display campaign.
Image
Images to be used in Display campaign.
Image
Email Marketing
Email campaign and zoho crm
PDF
Email Marketing
PDF
Google Analytics & Analysis using Excel sheet
How to install Google Analytics in Zoho/ Google Sites
PDF
Videos on Google Analytics part 1
Video
00:04:28
Videos on Google Analytics part 2
Video
00:24:37
Videos on Google Analytics part 3
Video
00:03:51
Excel Data For Analysis
Audio
Access Google Analytics Account
External Link
How to install Google Analytics in Zoho sites
Quiz Assignment
Quiz Assignment - Google Business Page
Exercise
Practical Assignment
Assignment: Google my business
Assignment
Assignment- Website development
Assignment
Assignment: SEO
Assignment
Assignment: Research & Competitor Analysis
Assignment
Assignment: Design an image and Video
Assignment
Assignment: Facebook
Assignment
Last Assignment: Google Analytics
Assignment
Course Instructor
Ankita Shaw
31 Courses • 1083 Students
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